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[Interview] CEO Park Hye-Rin Of Lamy Cosmetics And Hansaeng Cosmetics “Pursue Beauty Of Everyone In The World”

[by Song Eunji] There are two companies steadily loved in the cosmetics market getting fiercer every day: Lamy Cosmetics and Hansaeng Cosmetics.

Lamy Cosmetics became a cosmetics company as Dong-A Pharmaceutical acquired LILI Chemical Industry in 1975. The company is loved for its safe and effective products of a high quality by grafting its knowledge and experiences earned through pharmaceutical business to beauty. Also, Hansaeng Cosmetics, which began from Hankook Shinyak Corp., which is the oldest oriental medicine pharmaceutical company in South Korea, is also leading the beauty industry as a oriental medicine cosmetics brand.

What is the secret of continuous growth of Lamy Cosmetics and Hansaeng Cosmetics? We met with CEO Park Hye-rin, the main role who leads the constant growth of Lamy Cosmetics and Hansaeng Cosmetics at home and abroad and listened to her words.

“Contains The Heart Of Mom Who Takes Care Of Family”
Principles In Management Of CEO Park Hye-Rin, ‘Queen Of M&A’

M&A is like ‘marriage.’ The process of making something for two people and becoming family is very similar. Also, I am making efforts to manage the companies with the heart of parents who take care of their children rather than that of an authoritative owner.

The growth was also fast as I run the companies with the mind to take good care of family rather than a mind to perform M&A and grow a company. It is similar to growing a child’s height. I just knew how to grow a company faster. From now on, I also plan to run the companies thinking what is needed constantly not to stop at a point.

“Hansaeng Cosmetics Meets Lamy Cosmetics”
Lamy Cosmetics Gives Wings To Hansaeng Cosmetics

I thought Lamy Cosmetics, which has grown from Dong-A Pharmaceutical, could give wings to Hansaeng Cosmetics. I judged that a synergy effect would be made by adding the sales platform of Lamy Cosmetics to the R&D contents of Hansaeng Cosmetics, and I acquired Lamy Cosmetics.

What I pay the greatest attention to continue to grow is ‘quality.’ I think it is the most important to make cosmetics that are as good for skin as foods and restorative herb medicine, so I make endeavor to control the quality. I have worked for a pharmaceutical company with the essence of ‘treatment,’ and I think my goal and mission are ‘to make cosmetics that make healthy skin.’

“Success Of Lamy Cosmetics’ Overseas Expansion Through Customer Management”
Pursues Coexistence Through Win-Win Strategy With Buyers

The greatest secret of Lamy Cosmetics to succeed in foreign countries is ‘customer management,’ because there are a lot of companies that make good products, but, there are just a few companies that maintain the benefits of good customers.

Most buyers of Lamy Cosmetics have kept the relationship with the company for a long time. Thanks to the efforts to keep each other’s profits and ideas, we could keep our relationship without any leaning. I am planning to keep the relationship with a strategy for win-win with our buyers.

“Hansaeng Cosmetics Leads History Of Oriental Medicine Cosmetics”
CEO Park Hye-Rin Gives Her Name To Hansaeng Cosmetics Rin

Hansaeng Cosmetics, which boasts a long tradition, is the first company that put the element of ‘oriental medicine’ into cosmetics. Also, it is a company that enabled cosmetics quality to be maintained even at room temperature through opening technology. However, it struggled failing to captivate the hearts of young consumers. Then, Hansaeng Cosmetics came to realize they were lacking design, marketing, and communication platform, looking at Lamy Cosmetics.

Therefore, the company made Rin through a renewal, which was totally different from the previous ones. The brand was named after the ‘Rin’ part of my name, Park Hye-rin. I thought I would think of our customers more if my name is used for the brand. Thereby, the cosmetics brand called ‘Rin’ was born with the mind thinking about skin health and the tradition of Hansaeng Cosmetics.

“Satisfies Needs Of Women Who Want To Become Beautiful In A Safe Way”
Birth Of Lamy Real 97% Rice Paper Eating Mask Pack

I kept thinking “Isn’t there a mask pack people can use safely?” and then it occurred to me that it would be great if I make a mask pack with foods. After a variety of attempts, we developed a mask pack made from edible rice paper and even obtained a patent on that. However, it was never easy to succeed in commercialization. We repeated failure for over three years until we finally succeeded, which made ‘Lamy Real Eating Mask.’

We did a lot of tests with friends, executives, and employees and the effects were greater than expected. I came to be confident that it has all the elements of the mask pack that customers really want, seeing the effects immediately felt with eyes and skin. I expect it would be an ‘artwork’ beyond a simple product if many people in person use this item and love it.

“Lamy Cosmetics With History of 40 Years Dreams Of Young Future”
Future In Dreams Of Lamy Cosmetics And Hansaeng Cosmetics

The word ‘lamy’ has the meaning of ‘I bloom.’ I realized that ‘cosmetics need to give health to skin’ through Hansaeng Cosmetics, and learned that ‘cosmetics need to make women beautiful’ through Lamy Cosmetics. If there was not Lamy Cosmetics, my studies on cosmetics would have never been completed.

I hope Lamy Cosmetics will maintain its young sense like those in their teens and 20s, though the company has a history of 40 years, because the beauty all women dream of is a young appearance like that of those in their 20s and 30s.

Though time will go by continuously, I hope Lamy Cosmetics will become a cosmetics company with young ideas even after hundreds of years so that it can understand everyone who dreams of beauty. In addition, I hope everyone will become more beautiful through Lamy Cosmetics and Hansaeng Cosmetics.
(photo by Lamy Cosmetics, Hansaeng Cosmetics, bntnews DB)

Contact: news@bntnews.co.uk

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Write: 2015-07-09 10:12:40 / Update: 2015-07-09 00:00:00

The bnt news provides the latest news coming with 6 languages including Korean, English and French leading not only cultural but also industrial Korean waves.
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